Strategic Business Growth Series

Wednesday, May 21, 8:00 AM - 11:30 AM

Business is becoming increasingly more challenging. The volatile economy, fierce competition and staffing issues are all adding more pressure to the small and mid-sized business owner. With experienced, dynamic speakers LBC&C’s Strategic Business Growth Series will help you survive and grow. From understanding the new marketing paradigm to getting the most out of your banking relationship, we have created a social, educational and networking environment for you.

Reserve your seat now! Call Nancy Chrystal at 516.294.8844 x6362
or use the registration form on the left!

Expect Solid information you can use immediately The latest trends in marketing To network with fellow owners and industry professionals To meet potential partners, affiliates and referral sources

Learn The new marketing environment and how to take advantage of it How to get the most from your bank To prevent experience from walking out the door Selling skills for the 21st century How to hold on to your valuable customers and employees

Workshops/Agenda

Workshops

The New Marketing Paradigm - Adapt or Die - Mitch Tobol, Tobol Group, Inc.
In this workshop you will learn why standard marketing techniques are becoming less effective and how to approach your marketplace with a solid strategy. There will be discussion of new tactics and techniques to increase the effectiveness of your marketing programs.

Getting The Most Out of Your Banker - Stefanie F. Handsman, Sr. VP, Bank of America
Do you speak the same language as your banker? In this seminar, learn the key information you need to get what your business needs from your bank.

Human Resources as a Profit Center, Not a Cost Center -
Paul Munoz, PhD - HR Group, Inc.
The perception that HR is not a strategic business unit has resulted in many critical initiatives becoming delayed, losing funding or not being implemented at all. The bottom line could lose if HR does not handle Family Leave, immigration, OSHA compliance, policy guides, etc. We will identify and develop these HR bottom-line contributions.

The Struggle For Survival – The Value of Knowledge Preservation -
Gail Trugman-Nikol, Unique Business Solutions
Knowledge walks out your door daily - retirement, unforeseen accidents, long term illness, maternity leave or employment elsewhere. The business impact of this knowledge drain is one of the greatest threats to the stability and continuity of your business in the near future. Do you have any of this knowledge documented? This seminar covers the challenge as a business owner to minimize the damage and discusses how to create SOP documentation.

Customers for Life - Randi Busse – Workforce Development Group, Inc.
Customers for Life. Is it a myth? No, and it can and should be your reality. Cultivating committed customers has become a core competency in many organizations
and it should be one in yours if you want “Customers for Life.”

Agenda

8:00 - 8:15	Breakfast/Registration
8:15 - 8:25	Welcome and Introduction - Deborah S. Barcham, Esq. Partner L’Abbate, Balkan, Colavita & Contini
8:25 - 8:40	KEYNOTE: 5 Stages of Small Business Growth - Ira Krause, President Business Growth Network
8:45 - 9:45	Workshop I - Choose one of the five
9:45 - 10:45	Workshop II - Choose one of the five
10:45 - 11:00	Coffee and networking break
11:00 - 11:30	Closing Remarks

Featured Speakers

Deborah S. Barcham, Esq. Partner, L’Abbate, Balkan, Colavita & Contini. Ms. Barcham concentrates her practice in the areas of tax, corporate, and business law and counsels business owners on a wide variety of corporate and tax matters, including business succession and asset protection planning.

Gail Trugman-Nikol President, Unique Business Solutions concentrates her efforts on the continuity and stability of operations for her clients. Taking the historical and procedural knowledge of key staff, she memorializes the tasks in the form of operational documentation.

Randi Busse President, Workforce Development Group, Inc., Randi Busse brings nearly 20 years of experience to her clients providing coaching, training and motivation to both front-line employees and their managers in the areas of customer service, coaching and feedback and effective networking skills.

Stefanie F. Handsman Senior Vice President, Bank of America. Ms. Handsman has had a diverse career, providing banking and lending solutions, to businesses and their owners, serving in a variety of capacities for more than 20 years.

Mitch Tobol President, Tobol Group, Inc. Over 25 years of creating innovative marketing ideas and implementing sound strategies that help companies profit from their marketing. An Adjunct Professor at Hofstra, Mitch is a dynamic, inspirational speaker.

Paul Munoz, PhD President, HR Group, Inc. a human resource consultant who has extensive experience in designing, developing and implementing human resource programs to increase employee motivation, skill and desire to perform at high levels as well as work with senior management to improve their use of human capital.